Learning how to pitch a blogger is important. Understand that bloggers have some specific expectations and having a clear pitch will increase your response rate.

Planning Your Campaign

The success of your pitch depends on having both a prepared campaign strategy and offer. Before you being writing your offer consider your companies overall online marketing goals then set some measurable outcomes.

Your outcome is what you will measure the success of your campaign against. Some possible outcomes are;

• a specific number of backlinks
• a specific number of new blog partners
• a specific number of hosted giveaways
• a specific number of unique review posts

The above outcomes help you to reach your overall marketing goals such as;

• an increase in social media followers
• an increase in page rank
• an increase in company branding
• an increase in subscribers

Examples:

If your outcome goal is to increase your company branding across parenting blogs; you will want to obtain banner ads within top fold positions of  a large volume of blogs combined with quality posts containing your company name and keywords.

There are a variety of ways to achieve these results with blogger; A mixture of paid banner ads and product reviews. A blogger contest where entries require the placement of a 125 button on a blog. (UG boots successfully created such a campaign.)

If your goal is more simple such as general awareness and SEO back links; define the number of posts required and offer product for review or giveaway.

Preparing Your Offer

Bloggers don’t respond to traditional press releases, you have to offer something of value and present it in a concise and short format. State the following in your offer:

• The number of blog partners you are looking for (i.e. we are looking for 30 bloggers to review our new Iphone ap for parents).
• Specifics about the posts (ie. to review our new IPhone ap for parensts and post their findings along with our company and product bio and backlink)
• Any requirements the bloggers must meet to be considered (i.e. We are looking for blog partneers  who have been established for at least 4 months and have a min of 600 unique page views a month)

Lastly, have a system in place for handling requests. Be sure to respond to each request. A simple thank you for those not selected along with a prepared email for those who will be accepted to participate in your campaign.

Consider creating an online form that you can direct bloggers to that will help you keep their details organized.

Her Media offers blogger outreach campaign managent from planning to complete management for budgets starting. Contact us to arrange a consultation.

Sample Pitches:

How to pitch a blogger sample 1

 

How to pitch a blogger sample 2